Beginning April 17, Sony Electronics will kick off a year-long partnership with The Tribeca Film Festival to promote 4K video production and distribution among amateur and professional filmmakers.
During the festival in New York, Sony will showcase 4K technologies for use from lens to living room.
Meanwhile, Sony has announced prices and availability for its new 4K Ultra High Definition TV sets unveiled at CES in January.
The new XBR-55X900A (55-inch) and XBR-65X900A (65-inch) 4K Ultra HD LED TVs will cost $4,999 and $6,999 respectively and are available for order online and at retail beginning April 21, 2013.
Sony is also announcing its 4K Media Player, the FMP-X1, and video distribution service.
“These new models will be arriving in homes just before the summer and are sure to bring the enhanced viewing experience of 4K TV to a whole new audience,” said Mike Lucas, senior vice president, Sony Electronics Home Division.
This summer, consumers of Sony’s 4K UHD TVs can purchase the FMP-X1 4K Media Player bundled with 10 feature films and video shorts in true 4K resolution for $699.
Photo courtesy: Sony Electronics