Sony Electronics today announced its next-generation smart TV device, the NSZ-GU1 BRAVIA Smart Stick.
The new device will make it easier for owners of Sony’s 2013 TV line-up to discover and watch everything, from TV programming to apps and websites, all on one screen with voice-activated remote.
The BRAVIA Smart Stick features a slim form factor, 8GB of on-board storage, and plugs directly into the MHL port on the back of 2013 Sony BRAVIA TVs, with a USB cable to provide its power source.
In addition, the BRAVIA Smart Stick comes bundled with Sony’s voice-activated remote control, giving viewers a variety of ways to interact and control their entertainment.
Priced at $149.99, the BRAVIA Smart Stick is available now at Sony Stores and select retailers nationwide (U.S.).
“The BRAVIA Smart Stick answers the question, ‘What’s on TV,’ with ‘whatever you want to watch'” said Jamie Marsh, TV marketing manager for Sony Electronics Home Entertainment & Sound Division.
“It brings the full power of Google services to your TV. From the apps in the Google Play store to the power of Google search, the BRAVIA Smart Stick integrates seamlessly with Sony’s own BRAVIA apps and navigation to deliver an amazing connected TV viewing experience.”
Viewers can either type or speak into the included universal remote and enjoy the power of Google search for results from cable/satellite providers, the internet and apps.
The BRAVIA Smart Stick also integrates a user’s existing cable or satellite service, so there is no need to switch inputs to enjoy content from either source.
The Chrome browser is built for speed, simplicity and efficiency, and features a Flash Media Player, enabling viewers to enjoy endless video content with easy, engaging interactivity.
Out of the box, the BRAVIA Smart Stick is pre-installed with entertainment apps like Netflix, Pandora, Amazon Instant Video, Google Play, YouTube and more.
Viewers can personalize their TV experience by adding video, music, games, social networking and news apps from the Google Play Store.