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Sirius XM Radio Launches MySXM on the Internet

Sirius XM Radio (NASDAQ: SIRI) announced Monday the launch of MySXM, a personalization feature that empowers SiriusXM Internet Radio listeners with the ability to personalize existing SiriusXM commercial-free music and comedy channels to create a more tailored listening experience.

On SiriusXM channels with the MySXM feature, listeners can adjust each channel’s unique controls for a more custom fit listening experience, including the ability to hear thousands of songs performed exclusively for SiriusXM.

Channel-specific sliders allow users to create over 100 variations of each of more than 50 SiriusXM channels by adjusting characteristics like library depth, familiarity, music style, tempo, region, and multiple other channel-specific attributes. SiriusXM will add more channels to its MySXM channel line-up over time, says the company.

[ Also Read: Chrysler and GM Vehicles Get iHeartRadio ]

Earlier, Clear Channel’s all-in-one digital radio service, iHeartRadio, announced Add-Ins, a new feature of its Custom Stations. It offers users more control over their personalized digital listening experience. (Read: Digital Radio Service Adds News and Weather Add-Ins)

“MySXM is a personalization feature built to enhance our well-loved curated commercial-free music and comedy channels and make an already amazing listening experience even more personal,” said Scott Greenstein, president and chief content officer, SiriusXM.

“Our experts set the stage giving you the tools to make the channel your own.  You decide how involved you want to get and where you want to take your channel.”

MySXM is available at no extra charge to SiriusXM Internet Radio subscribers for unlimited hours of listening on the SiriusXM Internet Radio App for iPhone, iPod touch, and Android-powered smartphones and other connected devices and at siriusxm.com.

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