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Reflexions Launches OMNY to Replace MetroCard

OMNY card reader at turnstile

OMNY card reader at turnstile

Reflexions, a digital firm announced Tuesday (June 18) the launch of OMNY, a new tap-and-go contactless fare payment system designed for New York’s Metropolitan Transportation Authority (MTA). The system will replace New York City’s MetroCard used by the system’s 8 million daily riders.

OMNY allows riders to pay their fares with digital wallets like Apple Pay and contactless credit, debit, and reloadable prepaid cards. Through the new OMNY website designed and developed by Reflexions, MTA riders can also register for an account, view ride and transaction history, and manage their account preferences.

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OMNY was designed and developed by New York City-based Reflexions in partnership with Cubic Transportation Systems, the prime contractor for the project, and Pentagram.

It debuted at 16 subway stations on May 31 and will be used in all 472 subway stations and 6,000 buses by October 2020. During the first weekend in use, according to the company, OMNY exceeded expectations by drawing over 10,000 tap payments from subway and bus riders.

Reflexions is also assisting Cubic with the upcoming OMNY mobile app and new vending machines, slated for release in 2020 and 2022, respectively.

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