Shakira Selects Winners; DigitasLBi Wins Marketing Award
Lions Health, the Festival and Awards that celebrate life-changing creativity in healthcare communications, and UNICEF, have announced the winner of the 2016 Young Lions Health Award.
The competition called upon communication and marketing professionals under the age of 30 to submit integrated marketing toolkits that aim to raise awareness among caregivers about the importance of play in fostering children’s cognitive, social and emotional development in the critical early years of life.
The ideas will be used as part of UNICEF’s overall communication outreach on Early Childhood Development.
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Eleanor Howe and Lina Benmansour of DigitasLBi, France, won with Unicef Brain Food. Their idea answered the brief innovatively, by using everyday objects to stimulate play, and providing creative ways for caregivers to interact with children.
The competition drew 112 entries which were judged by a team of industry experts and special guests, including UNICEF Goodwill Ambassador Shakira; Alexandra von Plato, Group President, Publicis Healthcare Communications Group; and Josh Prince, President, The CDM Group.
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To enter the competition, individuals or teams of two were set the challenge of creating either a three minute presentation film or eight image PDF that answered a communications brief issued by UNICEF. The competition was free to enter and open to young agency and client executives.
As part of their prize, the winners of the Young Lions Health Award are attending Lions Health on 18-19 June in Cannes, France, where they will receive their award during the official ceremony attended by close to 1,000 experts from the healthcare communications industry.
UNICEF promotes the rights and wellbeing of children.
Photo courtesy: UNICEF