SAP SE (NYSE: SAP) and FC Bayern Munich AG today announced that SAP has become the football club’s official partner for sport analytics and enterprise software.
For the next three years, the two organizations intend to work together on solutions to support the FC Bayern’s goals to expand its global presence, maximize the team’s performance and enhance the experience for fans at home in Munich and around the world.
Earlier this year, FC Bayern Munich signed a deal for the SAP Customer Relationship Management (SAP CRM) application and a scalable solution for commerce from hybris software, an SAP company.
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With this technology, the club aims to intensify the interaction with its fans, personalize their experience and reward them for their loyalty.
Discussing FC Bayern’s internationalization strategy, the two companies agreed very quickly that there was a lot of potential for a broader cooperation, with technology helping the club on and off the pitch.
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Especially in the area of player performance and health monitoring, SAP is expected to bring in a lot of value add with SAP HANA platform and the company’s expertise in every dimension of data analytics.
Over the past few years, SAP has increased the company’s focus to help transform the media, sports and entertainment industries with technology to improve team and player performance, increase fan engagement and simplify league and venue operations.
Today, SAP is collaborating with a number of well-known sports organizations and associations in sailing, golf, Formula 1 racing, cricket, American football, baseball, tennis, basketball and football.
Especially in football, SAP has been recently creating quite some noise with the analysis of performance indicators for players and teams.
Photo courtesy: SAP