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Samsung Uses Paper Art for Out-of-Home Campaign

Digital displays at iconic landmarks of five cities around the world have gone analog with a series of short films by paper artists that promote the newest mobile devices by Samsung Electronics Co., Ltd.

Focusing on the Galaxy Note 3, the new out-of-home advertisements utilize the craft of paper art to detail in a simple way the features of the device within the pages of a pop-up book.

The advertisements will run on prominent out-of-home displays in New York, London, Amsterdam, Milan and Singapore through the end of the year.

In each market, a short film featuring a distinctly local pop-up book conveys the everyday wonders that can be achieved by the Galaxy Note 3 in combination with Galaxy Gear.

Air Command, Action Memo and S Finder are just a few of the features demonstrated in each artist’s pop-up book, showcasing the utility of the features.

Benja Harney's colorful Galaxy Note 3 pop-up book advertisement captures the attention of Times Square.

Benja Harney’s colorful Galaxy Note 3 pop-up book advertisement captures the attention of Times Square.

The films were created by leading paper artists: Benja Harney, David A. Carter, Marion Bataille, Maeve Clancy and Ji Won Shin. The design of each pop-up book has been inspired by its respective city.

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