Playstudios Brings Las Vegas to Life on Facebook
Playstudios, a new game development company focusing on free-to-play games of chance, unveiled Monday its first project, myVEGAS.
A Facebook destination for the latest breed of social entertainment, myVEGAS delivers a new level of authenticity and play value as gamers play gambling games, unlock and explore a virtual Las Vegas and earn real-world rewards. myVEGAS is now playable in live beta on Facebook.
“myVEGAS is at the intersection of gambling and social gaming,” said Andrew Pascal, founder of Playstudios.
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Through a partnership with MGM Resorts International (NYSE: MGM), Playstudios has secured the exclusive social gaming and mobile rights for Las Vegas’ properties: ARIA, Bellagio, MGM Grand, Mandalay Bay, The Mirage, Monte Carlo, New York-New York, Luxor, Excalibur and Circus Circus, according to Playstudios.
“In partnership with Playstudios, we have created a platform that will engage and entertain existing MGM Resorts customers, attract new ones and allow us to strengthen our brands in a new and relevant fashion,” said Bill Hornbuckle, MGM Resorts International’s chief marketing officer.
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myVEGAS provides access to an array of chance-based games, combining established gambling formats with immersive and entertaining social game mechanics and storylines.
The initial suite of experiences featured in myVEGAS includes slot and table games. The myVEGAS entertainment destination will continually evolve as new games and game categories are introduced, says the company.
The myVEGAS beta is now live at: http://apps.facebook.com/playmyvegas