Play as You Are with Nintendo’s Female Friends
Consumers in the United States will soon see some famous faces talking about their love for the wide array of games and entertainment options available on Nintendo 3DS and Nintendo 3DS XL hand-held systems.
On Oct. 1, Nintendo of America will launch a new campaign called “Play As You Are,” designed to show how all kinds of women and young girls can explore their interests and express their individuality using the portable Nintendo 3DS – whether they consider themselves gamers or not.
TV stars Dianna Agron (of Fox’s Glee), Sarah Hyland (of ABC’s Modern Family) and Olympic medal-winning gymnast Gabrielle Douglas are teaming up with Nintendo to showcase how games for Nintendo 3DS provide female players with fun, creative ways to challenge themselves and share what makes them unique.
Each of the three celebrities participating in the “Play As You Are” campaign will show how games for Nintendo 3DS engage their respective interests and personalities:
She will appear in broadcast advertising and go for a different kind of gold in New Super Mario Bros. 2 (launched Aug. 19), a new hand-held adventure that challenges players to collect mountains of gold coins as they discover new levels, new power-ups and fun multiplayer options.
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Dianna Agron is not only a music lover like her character on Glee, she is also a dedicated fan, blogger and supporter of visual art. Fittingly, she will be featured in ads for Art Academy: Lessons for Everyone! (Oct. 1).
The game lets players of any artistic skill level learn a wide range of painting and drawing techniques that can be applied in real life, from pencils to paints to pastels. She’ll also appear in spots for the puzzle-solving adventure Professor Layton and the Miracle Mask (Oct. 28).
Dianna is currently in production on the feature film Malavita, directed by Luc Besson and starring opposite Robert DeNiro and Michelle Pfeiffer.
Sarah Hyland is a budding fashionista with a keen eye for clothing trends. Her role as Haley on TV’s Emmy award-winning Modern Family is a great match for her fashion-forward style off-screen.
She’ll be seen in ads for Style Savvy: Trendsetters (Oct. 22), which lets players use thousands of items and accessories to create fabulous looks and manage their own customized clothing boutiques.
Hyland also will star in a Nintendo 3DS holiday ad featuring Sparkle Snapshots 3D (Oct. 18), an application that lets users take 2D pictures, decorate them with 3D accents and share them with friends.
“These women are all amazing role models with their own unique tastes and talents,” said Scott Moffitt, Nintendo of America’s executive vice president of Sales & Marketing.
From puzzle games to role-playing adventures and everything in-between, more than 126 software titles are currently available for Nintendo 3DS and Nintendo 3DS XL, with more downloadable content added to the online Nintendo eShop every week.