PepsiCo, Inc. (NYSE: PEP) announced Wednesday that it is the exclusive food and beverage launch partner for iTunes Radio, Apple’s new iAd-supported streaming radio service which went live Wednesday with iOS 7.
On iTunes Radio, PepsiCo will deliver custom experiences across PepsiCo brands, as well as branded channels within iTunes Radio, reaching millions of consumers on their iPhone, iPad, iPod touch, Apple TV, Mac or PC.
These experiences will be a vehicle to foster discovery of new global artists and highlight connections between music and other pillars of pop culture such as sports, believes PepsiCo.
PepsiCo will have the only branded channels on iTunes Radio at launch and plans to integrate multiple food and beverage brands from its portfolio.
Pepsi will be the first PepsiCo brand to debut with Pepsi “Pulse #Now.” The channel features four stations dedicated to Pop, Country, Latin and Electronic Dance Music and will be promoted on iTunesRadio.com/pepsi.
Additional brand channels will follow later this year, enabling PepsiCo to drive fan engagement with artists and musical genres across its global brands.
Moreover, PepsiCo will leverage its global scale and footprint to introduce globally relevant and emerging artists to the U.S. audience through iTunes Radio.
While iTunes Radio at launch is available only in the U.S., PepsiCo will have significant added global reach through iAd’s App Network, which will run ads across multiple territories in the world.