Pepsi says it is teaming up with MTV to support global pop superstar Katy Perry for her performance at the 2013 “MTV Video Music Awards” live from Brooklyn on August 25.
The company also has announced a tweet-to-unlock and social voting program where fans can access information and audio samples of two songs from Perry’s forthcoming album, Prism, available October 22.
Pepsi and MTV are partnering to conclude the 2013 “MTV Video Music Awards” with a finale in which Katy Perry will perform her new single, “Roar,” live from an undisclosed location in Brooklyn when the VMAs air on August 25 at 9pm ET/PT.
Fans who tweet #KATYNOW will unlock clues around two of the album’s tracks, including the song titles and select lyrics. Once fans have unlocked the song clues by reaching a certain number of tweets, Pepsi and MTV will unveil the two never-before-heard preview clips via pepsi.mtv.com.
The voting frenzy will continue through the VMA telecast as Pepsi and MTV give fans a chance to sample the songs and decide which one will be released early by tweeting, using one of two unique hashtags to vote.