Fans of “Paranormal Activity” are being empowered to bring the movie to their city first.
Paramount Pictures, a division of Viacom, Inc., will debut the fourth installment in the horror franchise exclusively in 25 cities around the world by encouraging fans to vote to see it first with a new “Want It” application on Facebook. It was announced today, August 1.
Facebook users can vote for an advance screening in their city by clicking on the “Want It” button on the film’s fan page at www.Facebook.com/ParanormalActivity.
“Want It” is a dynamic application utilizing Facebook’s open graph technology that gives people the opportunity to vote to bring the franchise to their city and leverage their social networks to ensure they are one of the top 25 winning locations.
The application recognizes a fan’s geo-location according to their Facebook profile and automatically registers a vote to bring the film to their city first. Votes will be shared on a fan’s page and automatically posted to the Facebook newsfeed to rally their peers to bring the film to their city first too.
The application feeds individual votes into a dynamic leader board that shows the ranking of every city in real time. Audiences can track the top cities, the ranking of their own city as well as push out reminders encouraging friends to vote.
“Want It” brings an unprecedented level of interactivity for fans in determining screenings of the movie, says the company. Fans can also vote at the film’s website, www.ParanormalMovie.com.
The 25 cities that receive the most votes will win a free screening of the film before it hits theaters October 19, 2012.
“Paranormal Activity 4” is directed by Henry Joost and Ariel Schulman.