Barnes & Noble, Inc. (NYSE: BKS), the world’s leading bookseller and retailer of content, digital media and educational products, has announced that its E Ink readers – NOOK Simple Touch and NOOK Simple Touch GlowLight – are on sale for the first time in the UK, ahead of the Christmas shopping season.
Beginning today, Sept. 26, customers in the UK can order these devices. Starting at £79, NOOK eReaders are available for pre-order online and in select stores across the UK.
Starting in early October, the company says, customers will be able to experience NOOK first-hand in more than 1,600 top high street retailers including John Lewis, Argos, Sainsbury’s, Dixons and Waitrose, and Britain’s leading bookshops, Blackwell’s and Foyles.
Meanwhile, Amazon has introduced the fifth generation Kindle e-reader: Kindle Paperwhite. It is claimed to be the most advanced e-reader with 62% more pixels and 25% increased contrast, a patented built-in front light for reading in all lighting conditions, up to 8 weeks of battery life, and a thin and light design for $119. (Read: Amazon Introduces Kindle Paperwhite E-Reader)
“NOOK Simple Touch puts the focus on reading instead of the technology, while NOOK Simple Touch GlowLight is the first product to hit the market that is perfect for both outdoor and bedtime reading, with a built-in reading light,” said Jamie Iannone, president of Digital Products at Barnes & Noble.
The NOOK eReaders will also be available through www.nook.co.uk beginning in early October.