Nokia and HARMAN, the global leading supplier of premium audio and infotainment systems (NYSE:HAR), announced Wednesday a new partnership to develop wireless consumer audio technologies exclusively for the Nokia Lumia range.
Nokia and HARMAN’s JBL brand will jointly develop and co-brand the exclusive line of products which will include a range of speakers delivering room-filling acoustics with dynamic design.
Wireless connectivity from mobile device to speaker will be facilitated through Bluetooth technology capable of connecting any existing Lumia phone, or by tapping to connect with NFC for next generation Lumia phone based on Windows Phone 8.
JBL and Nokia unveiled the first products of their collaboration, the JBL PlayUp Portable Wireless Speaker for Nokia, at the IFA consumer electronics show in Berlin.
“The JBL PlayUp Portable Wireless Speaker for Nokia is testimony to our long-term strategy of working with the industry’s best to create unbeatable products for consumers, “said Hans Henrik Lund, VP and head of Nokia Gear.
“With our joint passion for innovation and technology, Nokia and JBL have created a portable speaker for people who really love music and take it with them wherever they go.”
The JBL PlayUp Portable Wireless Speaker for Nokia will start shipping before the end of the year, and is priced at EUR149.