Nissan Launches Digital Platform for LEAF Owners

Automaker Nissan reveals that its Nissan LEAF continues to make automotive history, becoming the best-selling electric vehicle ever with global sales of more than 100,000 units and U.S. sales approaching 50,000.

Collectively, the company says, it is estimated that owners in 35 countries have saved more than $28 million in gasoline costs – since the zero-emissions LEAF requires none.

To celebrate these achievements and inspire the next 100,000 LEAF buyers, Nissan has just launched a new digital program called “Real Owners. Real Questions.”

Here current LEAF owners share their stories and reasons with anyone who’d like to know what it’s really like to go 100 percent electric with the Nissan LEAF.

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The new website features more than 500 quotes, 200 images and original video footage, says the company.

The site uses dynamic content tiles and suggestive search functionality to provide the most relevant answers.

For example, visitors can browse a library of questions from the curious, “What’s the longest trip you’ve ever taken?” to the practical, “How much money have you saved?” or completely novel, by tapping into the Facebook community of LEAF owners directly to answer their questions.

In addition to crowdsourcing video responses from owners, several videos of unique stories are showcased on the site.

The campaign was created in partnership with Critical Mass, Nissan North America’s digital agency of record, which also created the online campaign to launch Nissan LEAF in 2010.

Photo courtesy: Nissan