Pamela Kaufman has been promoted to the expanded role of chief marketing officer (CMO) and president, Consumer Products for Nickelodeon.
It was announced Thursday by Cyma Zarghami, president, Nickelodeon Group, to whom she will continue to report.
In her new role, Kaufman will have oversight of Nickelodeon’s domestic consumer products business, encompassing merchandising and licensing for intellectual properties, including SpongeBob SquarePants, Teenage Mutant Ninja Turtles, and Dora the Explorer.
“Pam is an excellent marketing executive who has provided Nickelodeon with high-level vision, strategy and execution across all media platforms,” Zarghami said.
As Nickelodeon’s CMO, she currently oversees all of the company’s marketing efforts, including trade, consumer and retail executions across all businesses.
She has built and oversees an integrated marketing organization that brings Nickelodeon and its partners together in 360 degree executions including major events like the Kids’ Choice Awards; digital initiatives such as the recently launched Nick App; and recreational experiences including Nick Universe at Mall of America and the Nickelodeon experience on Norwegian Cruise Lines.
Before joining the network in 1997 as VP of Nickelodeon Promotions Marketing, Kaufman worked at Turner Broadcasting System, Inc., as VP, Promotions.
Kaufman (pictured above) holds a Bachelor of Arts degree in Public Communications from American University.
Nickelodeon, now in its 34th year, is a leading entertainment brand for kids.