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MTV Iggy, Intel Reunite for ‘The Music Experiment 2.0’

MTV Iggy, MTV’s global music brand, and Intel Corporation today announced that they are teaming up again to create “The Music Experiment 2.0,” an interactive, multi-platform music series connecting passionate fans with their favorite emerging artists.

“The Music Experiment” returns with new social gaming challenges that allow fans to access secret shows in New York, San Francisco, Boston, Los Angeles and Nashville.

The Australian band Empire of the Sun will kick off the series on Thursday, June 20, in New York, following the June 18 release of its new album Ice On The Dune, the follow-up to 2008’s Walking On A Dream.

Each “Music Experiment” show will be immersive, themed and set in elaborate and unusual secret venues with fans arriving in costume. “The Music Experiment” will continue to grant show tickets to fans who engage with the music series through social media and embrace the festive-show themes.

This year with the help of custom-built interactive software, fans from around the globe can beam themselves into the shows via webcam and all live video streams will project onto an onsite, virtual gallery wall.

Fans who don’t attend the shows can still experience the performances online via live stream on the series’ online hub and on the Music Experiment Windows 8 App. With this new app, fans can choose which camera angle they want to view the show.

Performance highlights and audience participation will be featured on musicexperiment.com, and all five shows will air on the Palladia music channel.

Many fan-favorites including the Ultrabook photo booths and social update stations will return to keep attendees constantly connected to their social media accounts to share their experiences.

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