Marriott Hotels, the signature brand of Marriott International (NYSE:MAR), is announcing plans to roll out mobile check-in at 325 hotels in the U.S. and Canada.
Now launched at 31 Marriott-brand hotels, mobile check-in will expand to all 325 Marriott-brand hotels later this summer.
Meanwhile, Marriott has launched a new multi-year global marketing campaign called “Travel Brilliantly.” The campaign reflects the lifestyle of the next generation of travelers, who seamlessly blend work and play in a mobile and global world.
It includes TV, digital and mobile advertising, a new brand look and logo, and enhanced social media platforms. (Read: Marriott Hotels’ Global Marketing Campaign)
With the Marriott Mobile App, check-in is simple, says the company. All Marriott Rewards members can check-in after 4 pm the day before their arrival and will receive an automatic notification when their room is ready.
Because credit card information is stored within their Marriott Rewards profiles, members simply walk up to the expedited mobile check-in desk where their pre-programmed key card will be waiting for them.
The mobile check-in feature is part of the free Marriott mobile app available in the Apple iTunes Store and Google Play. You can learn more about mobile check-in at http://travel-brilliantly.marriott.com/our-innovations/check-in-app.