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Groupon Launches Deal Builder Tool for Merchants

Groupon announced it is expanding the number of ways that it works with merchants by launching Deal Builder, a 24/7 self-service option for local businesses to build their own Groupon deal.

The new Deal Builder platform, which lives on, guides merchants through a step-by-step process and enables them to choose from a series of deal templates to construct a promotion that best meets the needs of their business.

“With the launch of Deal Builder, we now have a customizable solution for the thousands of merchants that contact us directly every month wanting to run a deal,” said Dan Roarty, vice president of product development at Groupon.

Piloted to an audience of more than 10,000 merchants, Deal Builder is now available to almost every local business in the United States, says the company.

Groupon Deal Builder, A Build-Your-Own-Deal Tool for Merchants from Groupon on Vimeo.

To begin the process, merchants fill out their basic information, and then choose the right deal structure and discount for their business.

Once a merchant is finished, and they have opportunity to review the final product, they e-sign their contract and the deal goes live after a short review process.

If at any time throughout the process a merchant needs to speak with a Groupon sales representative, they can reach someone via a live chat button.

Deal Builder is available for almost all local businesses, including health and beauty, service-oriented and activities-based businesses.

Merchants can even choose which of their products or services they want to feature as part of their Groupon deal. The platform will expand to food and beverage merchants later in 2014.

To get started with building a Groupon deal, merchants can visit

Groupon (NASDAQ: GRPN) is a global company offering local commerce solutions.

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