Marriott Hotels, the signature brand of Marriott International (NYSE:MAR), is announcing plans to roll out mobile check-in at 325 hotels in the U.S. and Canada.
Now launched at 31 Marriott-brand hotels, mobile check-in will expand to all 325 Marriott-brand hotels later this summer.
Meanwhile, Marriott has launched a new multi-year global marketing campaign called “Travel Brilliantly.” The campaign reflects the lifestyle of the next generation of travelers, who seamlessly blend work and play in a mobile and global world.
It includes TV, digital and mobile advertising, a new brand look and logo, and enhanced social media platforms. (Read: Marriott Hotels’ Global Marketing Campaign)
With the Marriott Mobile App, check-in is simple, says the company. All Marriott Rewards members can check-in after 4 pm the day before their arrival and will receive an automatic notification when their room is ready.
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Because credit card information is stored within their Marriott Rewards profiles, members simply walk up to the expedited mobile check-in desk where their pre-programmed key card will be waiting for them.
The mobile check-in feature is part of the free Marriott mobile app available in the Apple iTunes Store and Google Play. You can learn more about mobile check-in at http://travel-brilliantly.marriott.com/our-innovations/check-in-app.
