Michael Jackson Album Features Augmented Reality Experience
Epic / Legacy Recordings, in collaboration with The Estate of Michael Jackson, has released Michael Jackson SCREAM, a collection of 13 of his all-time most electrifying and danceable tracks including Ghosts, Torture, Thriller, and Dirty Diana.
The CD and collectible glow-in-the-dark 2LP vinyl (the latter available October 27) release of SCREAM contain an exclusive poster from which fans can launch the first-ever augmented reality (AR) experience created for a Michael Jackson album.
The album includes the bonus track, “Blood on the Dance Floor X Dangerous,” a 5-song mashup from the acclaimed remixer The White Panda.
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The immersive “Scream” AR experience is stated to be reflective of Michael Jackson’s own innovative thinking. Sony and the Estate have teamed with Shazam to make it possible for Shazam app users to just point the Shazam camera at the posters to launch the activation.
It is the first time that Shazam has made an AR experience integrated with a CD or vinyl release available to its users; it also marks the very first global AR initiative for Shazam.
In addition, SCREAM billboards and posters will appear in major global cities which also include a Shazam logo that can be used to trigger a second augmented reality experience inspired by the album’s cover artwork.
Sony and the Estate worked closely with the multi-platform creative studio Flight School to create this exclusive experience which incorporates audio from the recently released SCREAM bonus track, “Blood on the Dance Floor X Dangerous.”