Marriott Hotels, the flagship brand of Marriott International, Inc. (NASDAQ: MAR), has launched a new round of co-creation for 2014 in the United States and – for the first time – the United Kingdom.
Ideas from the public submitted to TravelBrilliantly.com through the end of April will be entered into a co-creation contest.
The grand-prize winner will travel to the company’s Bethesda, MD headquarters to work alongside Marriott experts on forward-thinking projects in its innovation lab, The Underground.
Geared towards modern travelers who seamlessly blend work and play, TravelBrilliantly.com has been soliciting travel ideas for design, culinary, wellness and technology since it launched with the brand’s Travel Brilliantly marketing campaign in June 2013.
Visitors to the site can also watch videos of innovations Marriott Hotels is working on now for the future of travel.
“With Travel Brilliantly, Marriott Hotels is rethinking the travel experience beyond the four walls of the hotel,” said Mara Hannula, vice president of Marketing, Marriott-endorsed Brands.
“As we transform the iconic Marriott Hotels brand, we are continuing to engage our guests, giving them a voice in co-creating the future of travel with us.”
A panel of four judges — Shira Lazar, Host/Founder of What’s Trending, Faris Yakob, Founder, Genius Steals LLC, Chris Baer, Director of Innovation at Marriott, and Anjana Kallarackal, grand prize winner from TravelBrilliantly.com‘s first co-creation contest — will choose the next grand-prize winner.