The collection was curated by Billi Kid, a contemporary artist, designer, and curator. The campaign kicks off with a launch event for an exhibit featuring the works of art at the Urban Outfitters store in New York City’s Herald Square on Friday, February 6 at 6:00 p.m.
ONE is producing #LustforLife condom wrappers featuring 8 of the STOP sign designs and will distribute millions of them through public health organizations nationwide.
The company also will introduce retail 12-packs and other products showcasing the designs and will donate a portion of sales to urban outreach programs.
Launched in 2004, the ONE brand aims to increase condom usage and facilitate conversations about sexual health.