Vikas Mehta, CMO, Lowe Lintas and Partners
After partnering with the digital agency Interactive Avenues last year, Lowe Lintas & Partners agency announced Wednesday the relaunch of its digital division, ‘LinTeractive’.
‘LinTeractive’ plans to offer services and solutions to clients across digital platforms.
The full-service digital entity will be managed by Vikas Mehta, chief marketing officer, Lowe Lintas & Partners, who has been given the additional responsibility of heading ‘LinTeractive’.
“’LinTeractive’ will work closely with brand teams and Interactive Avenues in conceiving and executing ideas that consumers want,” said Joseph George, CEO, Lowe Lintas & Partners.
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‘LinTeractive’ will be managed as a part of the group Lowe Lintas & Partners India, working closely with their advertising counterparts at Lowe Lintas. According to the agency, there is a clear attempt to mainline the digital offering and approach it as an integrated offering.
“With ‘LinTeractive’, we are making a decisive move towards mainlining digital and embedding it into the core of all our offerings including advertising, PR, activation, brand consulting, and so on. We believe that digital disciplines have become too crucial to brand success to be treated like a specialist-only function,” said Vikas Mehta, CMO, Lowe Lintas & Partners.
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The new division will work with existing clients of Lowe Lintas & Partners on digital integration as well as with independent clients as a full-service digital agency.
Interactive Avenues would continue to partner ‘LinTeractive’ for execution in areas like SEO, SEM, technical development, and online media planning and buying.
‘LinTeractive’ would function with offices in Mumbai and Delhi with plans to open the Bangalore office.