Iceland’s fireworks display will be shared with the world on New Year’s Eve and into the New Year live online at: www.icelandnaturally.com in cooperation with telecoms company Mila.
New Year’s Eve in Iceland is a spectacular celebration. Festivities traditionally start with a family dinner, followed by bonfires (brenna), where family, friends and neighbors gather to enjoy the warm fire and celebrate with music.
According to traditional Icelandic folklore, there are several magical traditions that happen on New Year’s Eve: cows talk, seals take on human form, the dead rise from their graves and elves move houses.
At midnight Icelandic time, a brilliant display of fireworks will be unleashed. With no restrictions on fireworks, the entire population of Reykjavik, approximately 200,000 people, creates its own fireworks show.
Fireworks are mainly sold by the Icelandic Association for Search and Rescue (ICE-SAR) to raise funds for the courageous volunteer association. After midnight, the nightclubs and pubs are open for business, with dancing and celebrating lasting well into the morning.
The fireworks display will be broadcasted live online at 7:00 p.m. Eastern Standard Time / 4:00 p.m. Pacific Time.