LG Electronics USA teamed up with Legendary Pictures at Comic-Con International last week to showcase its HD mobile devices and CINEMA 3D Smart TVs, bringing Legendary Pictures’ movies to life for comic-book, film and television fans.
“LG and Legendary set out to provide a thrilling entertainment experience for Comic-Con attendees,” said James Fishler, senior vice president of marketing and go-to-market operations, LG Electronics USA. “From illustrations showcasing Legendary Comics’ “The Tower Chronicles” to footage of upcoming films like “Pacific Rim” and “Godzilla,” attendees were able to get a first-hand look at crystal-clear clips on LG smartphones and TVs.”
Leading up to the event, LG Electronics and Legendary Pictures hosted “The Pass,” an opportunity for a select group of lucky fans to watch footage from upcoming film releases.
Fans were asked to perform a series of tasks and, upon completion, were rewarded with a Legendary T-shirt. A small group of fans received a bonus wrapped in their shirts – a pass to one of two behind-closed doors screenings of early content of “Pacific Rim” and “Godzilla,” displayed on LG CINEMA 3D Smart TVs and LG smartphones with True HD displays.
The winners also had the chance to meet Guillermo Del Toro and Gareth Edwards, the directors of the films.
Fans visiting Legendary’s booth between July 12 and 15 were also treated to trailers of Legendary films on LG HD smartphones, including the LG Spectrum and LG Nitro, and LG CINEMA 3D Smart TVs, including LM7600 and LM6200.
The LG viewing platforms showcased 3D and HD trailers, demonstrating LG technology to bring a real-life, movie-theater experience into consumers’ homes and on the go, says the company.