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Lenovo Says for Smartphone Users, One Size Does Not Fit All

Personal technology company Lenovo has announced a full lineup of new smartphones, designed for different types of customers from entry-level and young professionals to advanced users.

The portfolio, which includes five new models, will be available in China and select global markets from January 2013. Each product from the range offers a specific configuration tailored for a distinct user group, with leading specifications in their class and pricing that is competitive, says the company.

“For smartphone users, one size does not fit all,” commented Liu Jun, senior vice president Lenovo Group, “We’ve learned from our customers, and we know they have many different, unique reasons for selecting Lenovo smartphones. Our new portfolio, features devices designed to please and amaze a wide range of customers globally, with a phone for every user.”

The range starts with two new S-series smartphones, packed with multimedia and entertainment features. These models are designed for young, urban professionals, with special attention paid to design and optimization for apps favored by these users.

Lenovo IdeaPhone

Lenovo IdeaPhone

There is also a new model from the P-series for professionals, featuring long battery life, special security and anti-virus features.

The range concludes with two new A-series models, featuring advanced smartphone functions at an affordable price for new users and the budget-conscious. The entire portfolio features dual-SIM slots, larger, higher resolution displays and enhanced specifications, according to the company.

The newest phones from the IdeaPhone portfolio will be available in China and select regional markets beginning January. Pricing for models varies according to market and model.

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