Kia Motors America (KMA) has announced the selection of Publicis Groupe’s Denuo as its web Agency of Record (AOR) following a competitive review.
With seven all-new or significantly redesigned vehicles expected to arrive in showrooms in 2013, Denuo will develop a completely redesigned website for Kia to enhance the car buying research and shopping process with more images, videos and creative content.
As Kia’s AOR, Denuo will also be called upon to breed partnerships with emerging companies in the areas of mobile and social technologies.
Denuo is tasked with managing the complete Kia.com strategy – including creative and user experiences (UX) – as well as other properties within the brand’s digital ecosystem, including the Kia.com Owner’s Portal for existing customers.
“As awareness, perception and consideration for the Kia brand continues to improve, the evolution of Kia.com is vital to the brand’s growth,” said David Schoonover, national manager of CRM & digital marketing, KMA.
According to the company, work on Kia.com has already begun.