In the past, Disney Parks has worked with renowned film directors, world-famous photographers and popular musicians in marketing campaigns. This year, Ferraro said, the theme parks chose a different path.
“Disney Parks fans are so active on nearly every social channel,” she said. “We wanted to inspire some of the Internet’s most popular creators to produce content that reaches Disney Parks fans on their favorite online platform – whether it’s YouTube, Vine, Instagram or Pinterest.”
The content, searchable using the hashtag #DisneySide, will be featured on the Disney Parks Blog, the Disney Parks YouTube channel, Facebook pages and at DisneySide.com. More videos and photos will be released during the coming months.
As part of the day’s events, the 25 Social Media All-Stars joined Mickey, Donald and the gang at Disneyland Park for the ultimate “selfies” shot in front of Sleeping Beauty Castle.