Internet Ad Revenues
Internet advertising revenues in the U.S. reached $11.6 billion for the first quarter of 2014, marking a 19 percent increase over the same period in 2013.
These figures are revealed by the IAB Internet Advertising Revenue Report released by the Interactive Advertising Bureau (IAB) and PwC US.
According to IAB, this is an historic first-quarter high and a significant increase over last year’s first-quarter revenue level, which was record-setting at $9.6 billion.
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“Interactive advertising is seeing remarkable gains,” said Randall Rothenberg, president and CEO, IAB. “Digital screens are a critical part of the marketing mix and these landmark figures speak to that irrefutable fact.”
The IAB sponsors the IAB Internet Advertising Revenue Report, which is conducted independently by the New Media Group of PwC.
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The data is compiled directly from information supplied by companies selling advertising on the internet. The survey includes data concerning online advertising revenues from web sites, commercial online services, free e-mail providers, and all other companies selling online advertising.
The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86% of online advertising in the United States, according to IAB.
PwC US offers assurance, tax and advisory services.