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IBM Unveils New Design Studio for Enterprise Software

Tech company IBM (NYSE: IBM) announced Wednesday the opening of a product design studio in Austin, Texas.

It will focus on how a new era of software will be designed, developed and consumed by organizations around the globe.

From this studio, IBM will transform how the company designs software across all IBM, including Big Data, cloud, mobile, social software and cognitive solutions.

This new space is built for direct collaboration, bringing together designers, developers and product managers to help IBM change its approach to software design.

“This studio is the embodiment of a new approach to software design. It is the home of IBM Design Thinking, a broad, ambitious new approach to re-imagining how we design our products and solutions,” said Phil Gilbert, general manager, IBM Design.

“Quite simply, our goal — on a scale unmatched in the industry — is to modernize enterprise software for today’s user who demands great design everywhere, at home and at work.”

To help IBMers put Design Thinking to work to better serve its clients, IBM hosts one-week training camps at its Austin, Texas studio to bring product managers, developers and designers together for an intense, experiential week of learning.

The Austin Design Studio joins the Research and Development Labs, SmartCloud Innovation Center, Watson Solutions, cloud and smarter infrastructure teams, as well as IBM Security Systems, all with a presence on the Austin campus.

Photo courtesy: IBM

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