The new spots highlight the emotional love of the game and aim to inspire fans with two simple words – “#BecauseFutbol.” Creative was developed by Hyundai’s agency of record, Innocean USA.
“Boom,” a 30-second spot, celebrates fan passion as a powerful force shedding light on the world-wide phenomenon of baby booms. The ad illustrates how a single win can literally create a generation – “#BecauseFutbol.”
“Avoidance,” a 30-second spot, follows a man on his emotional journey home to watch a game he’s recorded. He goes to great lengths to avoid spoilers throughout the day, only to be foiled by an unexpected source. Viewers sympathize with the man – “#BecauseFutbol.”
“This year’s World Cup campaign shows what being a ‘true’ fan really means; and how for 30 days people come together, lives change, emotions rise and unexpected moments happen,” said Steve Shannon, vice president, Marketing, Hyundai Motor America.
“#BecauseFutbol” extends beyond the big screen as Hyundai invites fans to share their passion for the game and connect with other fans around the globe digitally at BecauseFutbol.com.
Built on the Tumblr platform, BecauseFutbol.com connects, inspires and engages fans with unique content and tools developed by dozens of leading Tumblr artists and content creators.
Elevating the artistic expression and fan passion shared on BecauseFutbol.com, customized content created by the Tumblr artists will be featured on the Times Square Billboard in New York during the days leading up to the World Cup.