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How to Deliver TV Content to Connected Screens

At the National Association of Broadcasters (NAB) conference, Adobe Systems (Nasdaq: ADBE) today announced the general availability of Adobe Primetime (formerly “Project Primetime”), a TV publishing and monetization platform for programmers and pay TV service providers.

The company also announced technology collaborations with dozens of industry leaders, including encoders, cloud platform providers, and content delivery networks (CDNs) to pave the way for TV content across every connected screen.

Ecosystem partners include Akamai, Amazon Web Services, Cisco Systems, Elemental Technologies, Envivio, Harmonic, iStreamPlanet, RGB Networks, thePlatform and others. Comcast Cable and NBC Sports Group have signed on as first Adobe Primetime launch partners.

Adobe Primetime enables programmers and pay TV service providers to capitalize on the rising consumer interest in watching and engaging with digital video while helping protect and maximize the value of their content.

The platform tightly integrates Adobe’s video publishing, player, DRM, advertising and analytics solutions to help eliminate the complexity of reaching audiences across screens and to create better digital video experiences while also offering new monetization opportunities for programmers and pay TV service providers.

The seamless tie-in with ecosystem partners offers for the first time a highly scalable and reliable solution that can be implemented consistently across devices and platforms. Adobe Primetime’s interoperable components can be deployed individually to fit their infrastructure needs or let the full solution handle the entire workflow.

To help content owners and distributors bring more content to more devices, Adobe Primetime provides a single publishing workflow with one video format (HLS) and one DRM solution – all built around the Adobe Primetime Player.

By incorporating HLS into the Flash Player for desktops, TV content owners and distributors will be able to efficiently reach more of their audience by deploying one consistent player.

In addition, support for broadcast-specific capabilities such as closed captioning, dynamic ad insertion, and analytics dramatically help reduce costs while enabling advertising revenue with a single workflow and fewer video assets to encode, manage, deliver and store. Adobe Primetime will also continue to support HDS streaming.

The Adobe Primetime Player is available for Windows, Mac OS, Android, iOS, and will support connected TVs as well as gaming platforms such as Roku and Xbox in 2013.

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