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Hertz Offers Vehicle Upgrades Via Mobile Devices

Car rental company Hertz Corporation (NYSE:HTZ) says that its Hertz Gold Plus Rewards members may now select an upgraded or different rental vehicle via their smartphone.

These members are offered a range of cars on their smartphone which they can instantly rent in lieu of the reserved vehicle.

A significant enhancement of its ‘Carfirmations’ or Mobile Gold Alerts service, members can now execute a vehicle change in three simple clicks prior to pick-up and without talking to a rental agent.

“Our customers expect speed and convenience which is why we continue to invest in user-friendly services and tools to meet their expectations in an increasingly technology-driven world,” commented Hertz chairman and CEO, Mark P. Frissora.

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Hertz Carfirmations are an email and mobile SMS text service that notifies Hertz Gold Plus Rewards members, prior to arrival, about their rental, including specific vehicle information and car location.

Clicking a link in the message provides customers renting at U.S. airport locations up to three options: switching to a different car at no additional cost; the Deal of the Day; or upgrading to a nicer car while presenting the specific make, model and color of the available cars. In addition, where available, cars with NeverLost GPS are offered.

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To launch the new upgrades, Hertz piloted the service in both Los Angeles and Washington D.C. throughout December and has since introduced Mobile Gold Alert upgrades to the top 50 airport locations in the U.S.

According to the company, thousands of customers participated in the pilot program and positive responses included everything from ‘loved it,’ to ‘being able to see in advance what I’m getting, and change it to something more suitable, is a big selling point,’ to ‘I couldn’t believe how awesome this was.’

Hertz operates its car rental business through the Hertz, Dollar and Thrifty brands from approximately 10,400 corporate, licensee and franchisee locations in North America, Europe, Latin America, Asia, Australia, Africa, the Middle East and New Zealand.

Photo courtesy: Hertz

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