Publicis Hawkeye, an integrated advertising and digital agency based in Dallas, secures Helen Prokos as group creative director.
She will work on both B2C and B2B accounts with an emphasis on multichannel engagement for the agency.
Prokos’ 20-plus years of brand-building and CRM agency experience, primarily in Canada, includes stints with Wunderman as e-creative group head; OgilvyOne / OgilvyInteractive as co-creative director interactive; Saatchi & Saatchi as copywriter; and TBWA Chiat/Day as copywriter, among others.
“Helen is truly gifted with the power of words complemented by her overall creative verve,” said G. Steven (Steve) Dapper, chairman and founder, Publicis Hawkeye.
Publicis Hawkeye is an integrated advertising and digital agency based in Dallas and part of the Publicis Worldwide global network.