Hasbro (NASDAQ: HAS) unveiled details about Transformers Prime Beast Hunters during a special panel at New York Comic Con on Thursday.
Beast Hunters will be the touchstone for Transformers brand entertainment in 2013 driven by the Transformers Prime animated series which is produced by Hasbro Studios, airs on The HUB television network in the U.S. (Fridays at 7 p.m. ET) and is seen by kids and fans in over 170 countries around the world.
The beasts, comprised of a new Transformers faction called the PREDACONS, are led by one of the most imposing and powerful characters in the Transformers world â€“ PREDAKING.
At New York Comic Con, in addition to giving fans a sneak peek at PREDAKING in the animated series, Hasbro discussed how Beast Hunters will be the driving force behind its product line including toys as well as an extensive licensing program.
â€śIn recent years, Transformers fans have seen the AUTOBOTS battle the DECEPTICONS,â€ť said Aaron Archer, VP of Transformers Brand Creative and Design. â€śThe PREDACON faction, made up of menacing beasts that convert in ways mankind has never seen, have now joined the DECEPTICONS to take down the AUTOBOTS. Weâ€™re looking forward to exploring this new dynamic in the animation, action figures, KRE-O building sets, publishing and more.â€ť
As a special early look for fans, Hasbro also unveiled select new toys from the Beast Hunters line that will launch in the spring of 2013 including new KRE-O Transformers building sets and Transformers Prime action figures.
Both toy lines will be driven by the Beast Hunters theme bringing the AUTOBOTS, DECEPTICONS â€“ and now the PREDACONS â€“ to life in toy form and will be reflective of the compelling and visually stunning aesthetic of the Transformers Prime animated series.