Hasbro and Zynga to Offer New Line of Games
Hasbro, Inc. (NASDAQ: HAS), in collaboration with Zynga (NASDAQ: ZNGA), will bring some of the world’s most popular digital game brands to life with a new line of games based on Zynga’s Words With Friends, FarmVille, CityVille and Draw Something brands.
The line will hit store shelves this month (October) at most major U.S. retailers and will also be available globally this fall in the U.K., Australia and Canada.
With the new games, fans can choose from FarmVille inspired characters in the Hungry Hungry Herd game to see who can gobble up the most apples, race to build their dream cities in the CityVille Monopoly game, play their best word combinations in the Words With Friends game, and showcase their artistic abilities in the Draw Something game.
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Each of Hasbro’s Zynga games takes features and game play from Zynga’s digital games and transforms them into an engaging experience for family and friends to share in person.
Many of Hasbro’s Zynga FarmVille, CityVille, and Words With Friends games also include digital values to help enhance players’ online or mobile game play.
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With purchase of Hasbro’s Zynga Word With Friends or Word With Friends Luxe games, players get access to a bundle of digital features, including Word-O-Meter, The Count and Tile Pile to boost their online or mobile Words With Friends experience.
With purchase of Hasbro’s FarmVille or CityVille games, parents can redeem Farm Cash to keep their digital farms growing strong in Zynga’s FarmVille game or City Cash to continue their building adventures in Zynga’s CityVille game.