Haier Launches Production of the First Chinese Real-time Manufacturing Facility in Europe. Photo: Haier
China’s leading consumer electronics and home appliance producer Haier announced Thursday (August 29) the launch of production of the Haier Russian Industrial Park and Laundry Appliances Plant in Naberezhnye Chelny, Russia.
The new Haier plant, connecting the customer to the factory throughout the manufacturing process, is estimated to be able to produce laundry appliances for up to 200 million users across Russia and other countries in Central Asia and Europe.
“The laundry appliance plant is the first of its kind, as no other Chinese firm has established such a plant in Europe before. We are proud to be the pioneer firm,” Guiwei Sun, General Manager of Russian Laundry Appliance Interconnected Plant, said. “We hope this plant can enhance the supply capacity and meet the increasing demands for laundry appliances in the Russian market.”
The new laundry appliances plant follows Haier’s regional model of international growth. Haier calls this model the “Trinity” localization model of R&D, manufacturing, and marketing.
Designed using Haier’s 5+7+N concept, the Haier Smart Cloud Solution links seven (7) home solutions in air, water, security, clothes care, entertainment, health, and information across five (5) living scenarios — the smart living room, smart kitchen, smart bathroom, smart laundry room, and smart bedroom — with customizations based on variable user needs (N) for a comprehensive and intuitive smart home ecosystem.