Eight-time Grammy Award-winning singer, songwriter, actress and fashion icon Fergie has teamed up with Case-Mate to launch its upcoming mobile fashion accessories advertising campaign, “Right Case. Right Occasion.”
Case-Mate is the international design company known for creating fashion-forward accessories that protect, adorn, and enhance mobile technology.
In the upcoming campaign, Fergie will join Selena Gomez and Common on Case-Mate’s growing roster of fashionable celebrity trend-setters who will inspire Millennials to outfit their smartphones, tablets and other portable electronic devices with cases that complement their various styles and individual personalities.
The integrated marketing campaign will include broadcast, digital, and social media-based programming. In addition, Fergie and Common will be co-hosting a mobile accessories fashion event in New York City for Case-Mate during 2013 Spring Fashion Week this September.
“I’m a huge believer in changing up my look to express the way I feel – and am always looking for fun accessories to spice up my outfit so I feel confident and sexy,” said Fergie. “I’m really excited about partnering with Case-Mate – they are such a fun, edgy brand that I relate to on so many levels.”
The rock-star-turned-fashion-designer is known for her chic and flirtatious sense of style.
“Fergie’s free spirit and passion-for-fashion make her a perfect fit for Case-Mate,” said Shashi Reddy, Case-Mate’s founder and CEO. “She’s a creative icon that has broken through barriers in film, music and fashion – and we are thrilled to be working with her.”
The campaign is set to air beginning in September 2012.