Everyday Health Opens New YouTube Channel
Everyday Health, Inc., a leading health media company, has launched its YouTube channel “Everyday Health: TV to Change Your Life.”
The new channel is part of YouTube’s original channel initiative. Everyday Health partnered with Trium, a production company, to create primetime-ready health and wellness programming.
In its first week, Everyday Health on YouTube will roll out 10 hours of original programming. Each consecutive week, 90 minutes of new episodes will premiere.
It’s seen that YouTube, which had the image of hosting ordinary user-generated videos, is now fast becoming a full-fledged platform for the delivery of video content. Top players are now creating their exclusive channels on YouTube.
For example, TRESemmé, a styling brand in the US, announced its latest fashion program – TRESemmé Style Setters. The original and multi-phase digital series featuring Twilight star Nikki Reed premiered on the dedicated TRESemmé YouTube channel. (Read: Fashion Series on YouTube with Actress Nikki Reed)
Also, PBS says its Web series “Off Book,” which focuses on experimental and non-traditional forms of artistic expression, begins its second season on YouTube. (Read: PBS Second Season of Arts Web Series Off Book)
“Everyday Health is making a serious investment in developing engaging and original video,” explained Paul Slavin, senior VP, Global News and Everyday Health Studios.
According to the company, sex, food and health are just some of the informative topics discussed by America’s favorite health and wellness experts on its new YouTube channel, launched Tuesday, April 3.
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The channel’s programming line-up includes weekly, daily and on-demand programs airing at set times on certain days.
The company says that the Everyday Health YouTube channel is part of YouTube’s plan to bring approximately 100 original channels to its platform that will be advertising-supported.
In the picture above: Everyday Health people (clockwise): Daniel Green, Jill Davie, Amanda Russell, Ethan Zohn, Jenna Morasca, Mareya Ibrahim, Jet Tila, Joy Bauer, Jillian Michaels, Dr. Laura Berman.