Everyday Health, Inc., a leading health media company, has launched its YouTube channel “Everyday Health: TV to Change Your Life.”
The new channel is part of YouTube’s original channel initiative. Everyday Health partnered with Trium, a production company, to create primetime-ready health and wellness programming.
In its first week, Everyday Health on YouTube will roll out 10 hours of original programming. Each consecutive week, 90 minutes of new episodes will premiere.
It’s seen that YouTube, which had the image of hosting ordinary user-generated videos, is now fast becoming a full-fledged platform for the delivery of video content. Top players are now creating their exclusive channels on YouTube.
For example, TRESemmé, a styling brand in the US, announced its latest fashion program – TRESemmé Style Setters. The original and multi-phase digital series featuring Twilight star Nikki Reed premiered on the dedicated TRESemmé YouTube channel. (Read: Fashion Series on YouTube with Actress Nikki Reed)
“Everyday Health is making a serious investment in developing engaging and original video,” explained Paul Slavin, senior VP, Global News and Everyday Health Studios.
According to the company, sex, food and health are just some of the informative topics discussed by America’s favorite health and wellness experts on its new YouTube channel, launched Tuesday, April 3.