Sirius XM Radio (NASDAQ: SIRI) announced today that “El Show de Piolin,” hosted by Spanish-language radio’s top host Eddie “Piolin” Sotelo, will launch Oct. 18 on SiriusXM’s Piolin Radio channel 147.
SiriusXM is offering access to Piolin’s new show and channel, along with a suite of Latino programming, through a special low-cost satellite subscription offer and at no cost, for a limited time, online and through the SiriusXM App.
The live, four-hour morning show will air Monday through Friday 6:00 am – 10:00 am PST.
Broadcasting from SiriusXM’s studios in Los Angeles, “El Show de Piolin” will reach listeners coast-to-coast and will replay multiple times throughout the day on Piolin Radio.
“El Show de Piolin” will feature Piolin’s take on the day’s events, surprise interviews with celebrity guests, listener call-ins, pranks, music and beloved characters “Dona Chela,” “Casimiro” and “Don Poncho.”
For the launch, SiriusXM will introduce SiriusXM Espanol, a $5.99 monthly satellite subscription package that gives listeners access to Piolin’s new show and channel along with a suite of specially selected channels.
In addition, with “Piolin y mas,” the complimentary trial running Oct. 18 through Feb. 15, 2014, listeners will be able to tune in to “El Show de Piolin” via the SiriusXM Internet App on smartphones and other connected devices, as well as online.
The special, low-cost satellite package and the free extended online and streaming trial will include access to “El Show de Piolin” as well as a special line-up of exclusive Spanish and English-language commercial-free music channels and sports, news, talk and entertainment channels.
For more information, visit www.siriusxm.com/piolin.