Electronic Arts (NASDAQ:EA) has announced that fans around the world have the opportunity to shape the face of the EA Sports NHL franchise, by participating in the first ever EA Sports NHL Cover Vote Campaign – sponsored by BlackBerry and hosted on NHL.com.
The voting process will consist of two preliminary rounds, followed by a 16-player bracket as a field of 60 NHL players is narrowed down to one. The winning player will be unveiled as the EA Sports NHL 13 Cover Athlete at the 2012 NHL Awards on June 20 at the Wynn Las Vegas in Las Vegas.
The first round of competition pits teammate against teammate. It started Thursday, March 29, and runs until April 11, the first day of the 2012 Stanley Cup Playoffs. Fans can vote for their favorite player to represent their team in the next round.
NHL 13 Cover Athlete Voting Schedule:
March 29 – April 11: Round of 60: one representative from each team plus two wild card selections advance
April 12 – April 22: 32-Player Leaderboard: fans vote for their favorite 16 candidates; top 16 vote-getters advance
April 24 – June 4: Round of 16: single-elimination playoff bracket decides NHL 13 cover athlete
“The EA Sports NHL Franchise has had a rich tradition of outstanding cover athletes including Conn Smythe Trophy and Stanley Cup Winners, NHL All-Stars and Hall of Fame Members,” said David Le, marketing director, EA Sports. “With fans selecting the cover athlete for NHL 13 they now control who gets to join that prestigious club.”
The star-studded list of candidates participating in the campaign features NHL scoring leader Evgeni Malkin, 2011 Hart Trophy winner Corey Perry, NHL All-Stars and some of the most popular players in the NHL.