Disney Infinity, Disney Interactive’s video game, is embarking on a multi-city “Summer of Endless Fun” tour to showcase the game.
The cross country road trip, which is free to the public, kicked off on July 7 in the Downtown Disney District in Anaheim, Calif. Players will get an exclusive sneak peek at the game before it hits store shelves on Aug. 18.
Zigzagging across the country, fans will get the chance to play Disney Infinity – featuring the Toy Box mode.
Who hasn’t thought about building a world where Mr. Incredible uses a Monsters University toilet paper launcher while driving around in Cinderella’s carriage with monster truck wheels? Now players can let their imaginations run free and create their own adventures, says Disney.
The “Summer of Endless Fun” Tour will make stops in Chicago, San Diego, Boston, Detroit and Richmond, culminating with a weekend of launch activities in New York City on Saturday, Aug. 17 and Sunday, Aug. 18.
Activities at each tour stop include game demos, surprise guests, photo opportunities, giveaways, contests, entertainment provided by Radio Disney and more.
Disney Infinity is an all-new game platform that gives players the freedom to create stories and play experiences featuring characters from The Walt Disney Company and Pixar Animation Studios.
Players can place real-world toy versions of Disney characters onto a device called the Disney Infinity Base and transport them into the virtual game worlds of Monsters University, the Incredibles, Pirates of the Caribbean, Cars and The Lone Ranger, as well as into a giant Toy Box.
Disney Interactive is the interactive entertainment part of The Walt Disney Company (NYSE: DIS).