Chrysler Digital Campaign Features Actress Brooklyn Decker
Chrysler introduces the PacifiKids through a new digital and social campaign that features actress Brooklyn Decker (Netflix’s “Grace and Frankie”) in its inaugural video.
The Chrysler PacifiKids – Izzy (age 10), Miles (age 11) and Harper (age 8) – know more about the all-new 2017 Chrysler Pacifica than your average automotive experts. Two more videos will debut in the coming weeks.
In addition to the digital and social campaign, the PacifiKids will also be making special appearances at family events across the country this summer telling people why the all-new 2017 Chrysler Pacifica is the ultimate family vehicle. ThePacifiKids will make their next appearance in Los Angeles during the Super Saturday event.
In the digital media universe where brands can woo the buyers with more engaging video content such as short films and infomercials, the typical 30- or 60-second ad spots have lost their relevance.
These traditional TVCs are mostly confusing and end before you blink. Obviously, they fail to deliver the right brand message in the market. Marketers and ad agencies need to evolve with the evolving market paradigm and use engaging digital video formats.
The campaign was created in partnership with the Chrysler brand’s social media agency, Society.
The all-new 2017 Chrysler Pacifica lineup features five highly equipped models, starting at $28,595 U.S. Manufacturer’s Suggested Retail Price (MSRP), not including destination.
Photo courtesy: Chrysler