Category Archives: Strategy
Chevrolet Invites Filmmakers to Make Films for The Oscars
Automaker Chevrolet says it will advertise its top vehicles for the night of stars – The Oscars. As part of its return to The Oscars, Chevrolet is looking for independent filmmakers to tell a story celebrating the simple, yet significant
Autodesk Software for Technical Education in Turkey
Software company Autodesk (NASDAQ: ADSK) has signed a four-year agreement with Turkey’s Ministry of National Education to advance the country’s vocational and technical education system. This nationwide agreement will enable more than 5,000 schools and 1.6 million students to access
Can Narayana Murthy Save the Sinking Infosys Ship?
By Rakesh Raman Ramayana and Mahabharata are the two most respected epics for nearly one billion Indians. Among many of their valuable preachings, they depict how greed and infatuation can bring ruin to even prosperous kingdoms. Queen Kaikeyi’s blind love
Clinton Initiative to Train Women Entrepreneurs
A new online business training program for women entrepreneurs across America was featured Friday by Senator Hillary Rodham Clinton at the Clinton Global Initiative America (CGI) meeting in Chicago. American DreamBuilder: The Women’s Business Creator, is being created by Bluedrop
How Ford Uses Robots to Test its Vehicles
Automaker Ford says its engineers have developed the industry’s first robotic test driving program – now in use at the company’s Michigan Proving Grounds in Romeo, Mich. The program aims to meet demands that Ford trucks undergo ever more strenuous
Dentsu Goes with Perfume for Happy Hacking
Leading advertising agency Dentsu announced today that it will be leading a seminar at the 2013 Cannes Lions International Festival of Creativity on Thursday, June 20. Entitled “Happy Hacking: Redefining the Co-creation Frontier,” the session will push the notion of
Comcast Xfinity Home Control for Smart Homes
Comcast, a leading media and technology company, has announced the launch of Xfinity Home Control, a new product under the Xfinity Home umbrella of services. Xfinity Home Control is for customers who want smart home solutions like video monitoring and
Heineken Selects Orange for Global Communications
Leading international brewer Heineken NV has chosen Orange Business Services to unify the majority of its global communications infrastructure connecting 60,000 employees across 1,100-plus sites in 53 countries, under a 5-year, multimillion euro contract. Relying on its direct presence in
Is Online Video More Effective Than TV for Brands?
The majority of online video spend in the last 12 months is coming from budgets previously reserved for TV advertising, according to a recent worldwide study conducted by Be On, the new AOL global branded content business. Although TV is
Ad Council Launches Better Futures Multimedia Campaign
The United Negro College Fund (UNCF) in partnership with the Ad Council, announced Wednesday the launch of Better Futures, a national multimedia public service effort that will build on their 41-year old campaign to help African American students get to
Shutterstock Unveils Skillfeed Site for Learning
Shutterstock, Inc. (NYSE: SSTK), a leading global provider of digital imagery, has introduced a new online marketplace called Skillfeed. The platform provides online learning for digital professionals by offering a collection of video courses through a subscription plan. “We’ve learned
Dell Is Tech Partner to the Society of Hispanic MBAs
The National Society of Hispanic MBAs (NSHMBA) announced Tuesday that Dell Inc. will participate in its 25th Anniversary Annual Conference and Career Expo in San Antonio, Texas, which will be held October 10-12, 2013. The Career Expo offers current MBA
Digital Drives Entertainment & Media Industry Growth
Consumer access to entertainment & media (E&M) content and experiences is being democratized by ever increasing access to the Internet and explosive growth in the ownership of smart devices. According to PwC’s annual Global Entertainment and Media Outlook 2013-2017 –
Texas Instruments Installs AutoStore Warehouse System
To streamline its product shipments throughout Asia, Texas Instruments Incorporated (TI) (NASDAQ: TXN) announced Tuesday it has installed AutoStore inventory management system in its Product Distribution Center (PDC) in Singapore. This marks the first installation of AutoStore by a semiconductor
How to Select a Digital Marketing Agency
By Rakesh Raman Believe it or not; today with the proliferation of digital channels, the digital marketing activity has become as complex as rocket science. And brands that aspire to go global can’t ignore marketing over the digital channels.
Jim Kozimor to Host Yahoo! SportsTalk Live
Comcast SportsNet Bay Area and Yahoo! Sports have announced a partnership to produce Yahoo! SportsTalk Live (@YSTL), a new hour-long sports roundtable discussion show. It will feature opinionated commentary, in-depth analysis and lively debate on the day’s trending sports and
Loading ...
