Turkcell (NYSE:TKC, ISE: TCELL), a leading communications and technology company in Turkey has announced its technological collaboration with the Turkish Football Federation (TFF), enabling football fans to purchase tickets using just an SMS and enter stadiums by having their mobile tickets read at the turnstiles.
“The Smart Ticket revolution we launched today with TFF will soon spread out to various areas like stadiums, movie theatres, concerts and even public transportation,” said Turkcell CEO Sureyya Ciliv.
With Turkcell Smart Ticket technology, which brings soccer match tickets to cell phones with a single SMS, fans will be able to enter matches easily by having their mobile tickets read on specially designated turnstiles at stadiums.
Turkcell Smart Ticket, compatible with all cell phone models, will help fans avoid inconveniences such queuing, forgetting tickets at home, or printing out tickets purchased online.
The Turkcell Smart Ticket application, a collaboration between Turkcell and TFF, was first planned for Turkey-Denmark game on Nov. 14.
Turkcell has reserved 7,000 Turkcell Smart Tickets for gnctrkcll club members. Those Turkcell gnctrkcll club members wishing to buy a Turkcell Smart Ticket need only write BİLET and send an SMS to 3544.
For each Turkcell Smart Ticket purchased, gnctrkcll club members will receive one for free. Then, TRY15, the cost of the ticket is reflected to users’ invoices, informs Turkcell.
In the picture above: Turkcell CEO Sureyya Ciliv together with the President of Turkish Football Federation Yildirim Demiroren.