Study Archive
Feature
Refugees view access to a mobile phone and internet as being critical to their safety and security and essential for keeping in touch with loved ones. Many refugees
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Surveys
A study conducted by InMobi, an independent mobile advertising platform, to understand the consumer behavior of mobile messaging apps on smartphones in India has shown that Indians prefer
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Enterprise Tech
With consumers engaging more directly with businesses through mobile and social media, more than 60 percent of CIOs will focus more heavily on improving the customer experience and
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CIO Info
According to a new IBM (NYSE: IBM) study, the vast majority of CFOs (82 percent) see the value of integrating enterprise-wide data, but only 24 percent think their
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Asia Pacific
Consumers engage with retailers on Facebook more than they do on the retailer websites. Nine in ten consumers say how much they spend is impacted by their social
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CIO Info
An IBM (NYSE: IBM) global study of C-Suite leaders uncovers a surprising fact about small and midsize companies: they may not be as digitally savvy as they’d like.
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Americas
On average, small business workers lose more than one work week per year due to old PCs, according to a recent multi-country study commissioned by Intel Corporation and
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Americas
Marketers are missing a powerful opportunity to engage with consumers and deliver personalized experiences that drive brand affinity, according to research released today from Adobe Systems Incorporated (Nasdaq:ADBE).
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Americas
SquareTrade, a leading technology protection plan provider, released Tuesday a new study showing that damaged iPhones have cost Americans $5.9 billion since their introduction in 2007. Based on
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Americas
An MBA online case study focused on BlackBerry maker Research In Motion (RIM) argues that the company couldn’t keep pace with the changing market demand. As a result,
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Americas
In a study, nearly two-thirds of Chief Information Security Officers (CISOs) surveyed say their senior executives are paying more attention to security today than they were two years
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Americas
Yes, you read it right. An online advertising study has found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests
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Americas
The “Beyond Digital” study released Monday, paints a portrait of a rapidly changing audience that is adopting a wide range of digital devices at a dizzying pace. And,
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Americas
The study evaluated how marketers measure the impact of website traffic from major social media sites, including Facebook, Twitter, Pinterest, Tumblr, Blogger, YouTube and Yelp. Adobe Systems (NASDAQ:ADBE)
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