Social Media

Sony Music Marketing Campaign

November 26, 2013December 3, 2013 - Americas, Corporate, Entertainment, Masses, Regions, Social, Social Media, Strategy

Sony Music Marketing Campaign on Messaging Platform

IPG Media Lab and Sony / Columbia Records announced Monday a partnership for One Direction (1D) on Kik, a mobile…

Integrated Digital Strategy

November 21, 2013November 28, 2013 - CIO Info, Corporate, Enterprise, Opinion, Strategy, Surveys

Do Midmarket Companies Lack Integrated Digital Strategy?

An IBM (NYSE: IBM) global study of C-Suite leaders uncovers a surprising fact about small and midsize companies: they may…

Toyota TeenDrive365

November 18, 2013November 25, 2013 - Americas, Corporate, Feature, Lifestyle, Masses, Regions, Social, Social Media, Strategy

Toyota Goes Online with TeenDrive365 for Teens

Automaker Toyota believes that the first year a teenager gets their driver’s license will be one of the most dangerous…

Rakesh Raman

November 18, 2013July 5, 2014 - Americas, Asia Pacific, Corporate, Editorial, Europe, Middle East and Africa, Opinion, Regions, Social, Social Media, Strategy

Digital Marketing Simplified – Advertising Options

Digital Marketing Simplified – Advertising Options By Rakesh Raman This is the fifth article in the 7-part Digital Marketing Simplified…

Nescafe Live with Gusto

November 11, 2013November 16, 2013 - Americas, Corporate, Lifestyle, Masses, Regions, Strategy

Nescafe Uses Social Media to Live with Gusto

Nescafe Dolce Gusto announced today a brand re-launch and fresh advertising campaign celebrating its line of single-serve coffee machines under…

Disneyland

November 6, 2013November 12, 2013 - Americas, Consumer Events, Entertainment, Events, Masses, Regions, Social, Social Media

Internet Artists Show Their Work at Disneyland

A lineup of Social Media All-Stars premiered their latest creations at the Disneyland Resort before a live audience. Disney Parks…