Marketing

Sony Music Marketing Campaign

November 26, 2013December 3, 2013 - Americas, Corporate, Entertainment, Masses, Regions, Social, Social Media, Strategy

Sony Music Marketing Campaign on Messaging Platform

IPG Media Lab and Sony / Columbia Records announced Monday a partnership for One Direction (1D) on Kik, a mobile…

PUMA Teams up with Solange

November 22, 2013November 30, 2013 - Americas, Lifestyle, Masses, Regions

PUMA Teams up with Solange for Marketing Content

Sport brand PUMA announces a special relationship with singer, songwriter, record producer, model, and influencer Solange who will act as…

VivaKi CEO Frank Voris

October 24, 2013July 5, 2014 - Americas, Corporate, Opinion, People, Regions, Thought Leaders

“VivaKi Enables Empowered Marketing for an Empowered Age”

Marketers know that digital media is all set to steal the show in today’s always-on business world and digital technologies…

Rakesh Raman

October 9, 2013July 5, 2014 - Asia Pacific, Corporate, Editorial, Opinion, Regions, Strategy

Digital Marketing Simplified – Follow the Buyer

By Rakesh Raman Digital is okay; you can’t ignore it. But don’t feel challenged if I tell you that more…

Adobe Marketing Cloud

September 18, 2013September 24, 2013 - Americas, Applications, Corporate, Enterprise, Regions, Strategy

Dynamic Tag Management for Adobe Marketing Cloud

Adobe (Nasdaq:ADBE) today unveiled a new dynamic tag management capability for Adobe Marketing Cloud that is supposed to speed up…

IBM Digital Marketing Network

September 13, 2013September 18, 2013 - Americas, Applications, Corporate, Enterprise, Regions, Strategy

IBM Launches Digital Marketing Network in the Cloud

IBM (NYSE: IBM) launched the IBM Digital Marketing Network in the cloud on Thursday. The objective is to help chief…