By Rakesh Raman While ‘brand’ has become a buzzword in the sea-like business world, most companies are still confused about…
How to Select a Digital Marketing Agency
By Rakesh Raman Believe it or not; today with the proliferation of digital channels, the digital marketing activity has become…
Seven Tricks Digital Agencies Use to Cheat You
By Rakesh Raman When it comes to cheating, the so-called digital brand communication agencies can beat even the most expert…
PepsiMoji Campaign #SayItWithPepsi Offers New Emoji Characters
Pepsi announced Monday the expansion of its PepsiMoji campaign – #SayItWithPepsi – in the U.S. with the addition of new…
How Private Are Your Messaging Apps? Amnesty Ranks 11 Apps
Leading human rights organization Amnesty International has ranked 11 companies that run the world’s top messaging apps – including Skype,…
How to Get Weather Information Using Facebook Messenger Bot
The Weather Company, an IBM Business, announced Tuesday that The Weather Channel has launched a cognitive weather bot for Facebook…